Even if you’re not in communications or marketing, many situations call for professional writing. In fact, most business owners and employees regularly need to write professionally at work. And for owners and managers it’s an important part of marketing your company. Here are three things to think about if you need to create professional writing or write for your business.
1. Decide what your brand language is
To make your business look and sound professional, you need to use the right language. Simplicity is key. This means making sure that your language is accessible. Our work with an NHS trust requires us to write in Plain English. If you’d like to understand more about this, visit The Plain English Campaign.
It might be necessary to use corporate language and phrases because professional writing is often formal. However, this doesn’t mean that your writing has to be jargon-heavy. Use formal language to set the tone but mix it up with simpler phrases. Vary the length of your sentences to give your writing a natural rhythm, and then read them back to make sure that none are too long and the meaning is clear.
2. Use the right tone for your business
It’s equally important to get your tone of voice just right. This is very closely connected to language and the two are dependent on each other. For example, a more formal tone of voice will include more formal words and set phrases. The most important thing to bear in mind here is consistency. Have a tone of voice in mind and stick to it so that your message is clear and accessible. This lets you reach out to your audience, manage their expectations and leave them with a positive impression.
3. Make it personal
When you want to sound professional in your workplace draw on personal experience. Remember that you have insider knowledge of the company, its culture and its ambitions, so use this to your advantage. You might want to start by listing some bullet points and ideas. Ask yourself some questions: who are your audience? What do they need to know? How do you want them to react? By using what you know, you will be able to write authoritatively and people will trust what you say.
Copywriters put together professional writing for clients on a daily basis. Reports, presentations, corporate documents, internal communications – we’re well versed in them all. Sometimes hiring a copywriter is the right thing to do so we can make sure that your writing does its job.
For help writing professionally or to enquire about copywriting services, join other savvy businesses who use our skills and contact us to find out more.