Time for copywriter news and views. Some copywriters hate them, but I love ellipses… Otherwise known as the dot dot dots (as sung in the film Mama Mia), ellipses are a fun way to end a sentence or paragraph.
They can leave you hanging or even lead you to get lost in your own thoughts.
You can almost hear the quiet that comes from the pause. They’re especially great for dramatic effect. They offer time to gather your thoughts…
I love ellipses in letter writing too. And when handwritten on paper or card, there’s none of that green swirly underlined effect when Word tells you off for using ellipses.
Till next time…
Ever heard of Steam Cream? This stuff is great. It feels light, unlike other sticky, gloopy hand creams. But somehow, it gives great moisture. It’s like a facial for your hands – they look and feel softer. Apparently Steam Cream (great name) can also be used for the face and body. Now I’m not so brave as to try it on my face just yet, but it’s a lovely body moisturiser.
As a beauty writer, I’m not overwhelmed by the tagline ‘Simple Quality Skincare’. It’s not quite as dynamic as the name – but it does what it says on the tin. And that brings me to the tin. These little guys come in “eco-chic packaging designed in Japan”, made from aluminium and are decorated in cute and funky designs, which are each run as a limited design. I’m using the Union Jack version right now. For a fun beauty addition to your handbag, they look great and love your skin.