Dot, dot, dot

2015 JanFebMarAprMayJunJulAugSepOctNovDec

Time for copywriter news and views. Some copywriters hate them, but I love ellipses… Otherwise known as the dot dot dots (as sung in the film Mama Mia), ellipses are a fun way to end a sentence or paragraph.

They can leave you hanging or even lead you to get lost in your own thoughts.

You can almost hear the quiet that comes from the pause. They’re especially great for dramatic effect. They offer time to gather your thoughts…

I love ellipses in letter writing too. And when handwritten on paper or card, there’s none of that green swirly underlined effect when Word tells you off for using ellipses.

Till next time…