So you’ve taken the plunge and decided to hire a copywriter to help you with your project. But how do you find the right one? Read the first of 2 blogs on the 6 fundamentals to finding a good freelance copywriter.
How to find a good copywriter: 6 fundamentals
The top 3
- Decide what you want
Firstly, you need to work out precisely what you’re looking for.
Lots of freelance copywriters have different specialities, for example, B2B, consumer, technical or industry-specific. But there are many fantastic copywriters who cover a whole range of specialities (like me). What’s important is that you are impressed with their previous work and that you feel they fit with you and your business.
To get the very best from your copywriter you’ll need to brief them well, so you must be sure what it is that you’re asking them to do. Consider not only what the project is, but also think about your budget and your deadline too. Being clear in the beginning will save you time in the long run.
- Personal recommendation
Once you’ve decided what you need, you can start looking for your perfect person, and the best way to do that is for you is to tap into your network. Is there anyone you’ve worked with before who might be able to recommend someone?
The vast majority of my work comes through word of mouth, which is very reassuring for clients. And it also gives me peace of mind to know that a potential client wants to work with me because they’ve heard I’ve done a great job before.
If you don’t manage to find a personal recommendation there are also lots of valuable online resources to point you in the right direction. LinkedIn has a wonderful community of copywriters, and even googling ‘freelance copywriter’ will get you started.
- See their work
Probably the most important point: you must be happy with your copywriter’s writing ability. Great writers will be more than happy to provide you with samples of their previous work so ensure you get hold of these and have a proper read through. You’re looking for engaging and compelling well-structured copy that’s skilfully written. You’ll know it when you see it.